Sales & lettings for the Derbyshire countryside and beyond
Derbyshire Properties believed an update to their logo, branding and signage design was needed to help them stand out from their competitors.
They are well established estate agent, with good old fashioned values who believe in having a traditional presence on the high street. Their aim is to provide a modern and progressive estate agency service, utilising the best technology available. The problem was, their existing brand identity was traditional… but not very well suited for the digital age.
First things first
The first part of the project was the design of a new logo. It needed to reflect their traditional values but have a modern twist. We achieved this by using the interlocking D and S in a slab serif font. To finish it off, the new monogram was then paired with a classic serif font for the traditional aspect.
We used a colour palette inspired by Farrow and Ball, but also kept one eye on what was achievable on the external signage. Because RAL colours are more limited than Pantone, we needed to choose wisely.
Signage and other items
Once again, we worked closely with Signs Express Nottingham. They produced the internal and external signage at both offices because they had done such a good job for us at The Townhouse in Nottingham.
Subsequently we designed their ‘For Sale’ boards, stationery, sales particulars, folders and other literature.
Finally, we provided the graphics to their web developer to make sure the new site was also on-brand.
The result
We believe the final result makes Derbyshire Properties stand out proudly from their competitors. They now have a brand that has become instantly recognised within the county.
Related links
Derbyshire Properties – Farrow and Ball – Signs Express Nottingham –
To see more of our logo, branding and signage design related work, visit The Townhouse
For more property related design projects, visit one of the following: Hub Properties, Talk Green
