Brochure Design and Wall Graphics for Wren Sterling

Client:
Wren Sterling
Project:
Brochure design

Brochure design promoting workplace financial guidance across the UK

A great way to let your customers know about your latest products and services is through brochure design. Wren Sterling know this and understand the importance of keeping their suite of literature up-to-date.

Background

Wren Sterling are a nationwide independent financial planning business that specialise in all aspects of investments, protection and retirement planning. Having just moved to Nottingham, the head of marketing contacted us requiring fresh input in to their marketing collateral.

The requirement

Initially we were asked to produce a new direction for their ‘Workplace Financial Guidance’ document. Because the brand guidelines were already in place, our task was to adhere to them whilst moving the brand forward. Above all, the design also needed to be clean, contemporary and business-like.

The result

We produced a 24pp brochure using large full bleed imagery from their library. The design style was clean, uncluttered and accentuated the brand colours. They wanted the process to be as seamless as possible, for that reason we also handled the print.

We will now be working on new brochures for both their corporate and private clients.

Extending the design concept

The client subsequently asked us to extend the design style to cover the walls of their offices in Nottingham. We can design anything at any size, but we needed a specialist in the production, supply and fit of wall graphics to complement us. So we went along to measure up with a contact from John E Wrights.

After the meeting, using their measurements, we created a variety of layouts for the main boardroom, reception and 2 meeting rooms. Again, this was well received and the design really brings the offices to life.

Client feedback

I commissioned BLU:72 to create a new brochure design for us, as our existing literature was becoming repetitive. I didn’t want an overhaul of the brand, just an uplift of what we already have. BLU:72 delivered a fresh-feeling brochure that has inspired me to look at other areas of the brand that can benefit from their touch. I’m also looking forward to implementing the striking wall graphic designs, which will bring Wren Sterling’s freshly painted office to life. I find Mark and his team easy to deal with. He’s honest, has great experience and helpfully, he has connected me to creatives in Nottingham that are now supporting other areas of Wren Sterling’s marketing efforts.

Nick Moules – Head of Marketing, Wren Sterling

Moving forward

We are happy to act as a creative hub for clients. This way we can point them in the right direction to supply of print, photography, signage and most recently video. We passed Nick on to our friends at Affari Media who specialise in all forms of video production.

Affari produced a short corporate video that uses the design style we evolved from the original brand guidelines. It dovetails perfectly with our wall graphics and brochure design and Wren Sterling will be using the video on their website and social media.

Check it out here.