• Client:
    Reydon Sports
  • Project:
    Midwest logo design and branding
  • Requirements:
    To design a logo that could work across a range of American sports products.
Equipment for winners!

Sports product branding and logo design is one of our passions, combining two of the things we really get excited about. So when Reydon Sports (the UK’s largest sports wholesale/distribution company) asked us to rebrand their existing range of American sports products, we were only too happy to oblige.

Their existing Midwest logo already had an American style script (see below), but they felt it was a little tired and after seeing the work we’d produced for Blue Reef camper vans, they figured we were the right people to breathe new life into it.


Old design for the Midwest brand

The previous Midwest branding


The logo needed to be flexible, as it would be used in a variety of ways and applied by various third parties to balls, apparel, bats etc. It also needed to work equally well on a baseball bat as it did on an American football and be legible when placed on any colour background.

The various products are now available for purchase on Reydon Sports website as well as Amazon and Ebay


BLU:72 Creative put a lot of work into the concepts, we were very impressed by the range of their designs… but for us, one stood out that answered our brief perfectly. Straight away we could visualise how it would look when printed on our range of products.

Des Hodgson, Manager – Reydon Sports


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