Sports Product Branding for Winners
Logo design for sports product branding sits at the very heart of what we do. We love design, we love sport… put them together and it’s a match made in heaven!
So when Reydon Sports asked us to refresh their American sports range, we were ready to deliver a bold new identity.
Background
Their existing Midwest branding used an American-style script font, but the look felt dated and lacked the strong presence they wanted. After seeing the identity we created for Blue Reef, Reydon Sports trusted us to inject new life into their sports product branding.
The previous Midwest branding
The brief
The new logo had to be versatile. It needed to work across balls, apparel, bats and other equipment produced by multiple third-party suppliers. It also had to stay clear and legible on any background colour. In short, they needed sports product branding that performed everywhere.
Our solution
We transformed the brief into a focused set of creative concepts. As we refined each idea through our proven design process, one standout direction emerged. The final logo blended the heritage of American sports with a clean, modern style that could push the brand forward.
The result hit every mark. The client felt we nailed the brief and was “over the moon.” Reydon Sports now has a contemporary identity that honours its roots and works seamlessly across all product applications – a strong example of effective sports product branding.
The various products that the logo were applied to are now available for purchase on Reydon Sports website as well as Amazon and Ebay
Client feedback
BLU:72 Creative put a lot of work into the initial design concepts, we were very impressed by the range of their designs… but for us, one stood out that answered our brief perfectly. Straight away we could visualise how it would look when printed on our range of products.
Des Hodgson, Manager – Reydon Sports
Get in touch
Give us a call today on 0115 952 8472 to discuss your graphic design and advertising requirements.
