Branding for a Flooring Company – Flooring Megastore

The Flooring Gurus

Flooring Megastore approached us after seeing the branding we had created for Contemporary Trade Flooring. The owner liked our approach to that project and wanted us to create a similarly strong identity for his own flooring company.

However, this was a different type of business. Flooring Megastore was aimed directly at consumers, so the branding needed to be bold, eye-catching and sales focused.

The brief was clear from the start: create a strong flooring brand identity that would stand out, communicate value and incorporate the words ‘Trade Prices’ within the logo.

Creating a strong flooring brand

Unlike some of the louder high street flooring brands, the client didn’t want the identity to feel cheap or overly brash. It still needed plenty of impact though.

Red became the obvious choice. It gave the branding energy and visibility while helping to create the direct, retail-focused feel the client wanted.

The client also knew his market extremely well and had a clear idea of what he was looking for. Rather than taking the creative direction somewhere completely different, we listened to the brief and concentrated on delivering it effectively.

Sometimes the best design solution isn’t about reinventing the brief. It’s about understanding exactly what the client wants and making it work.

The result? One very happy client.

More than just a logo

Once the flooring logo design and overall identity had been agreed, we applied the new branding across a range of materials.

This included stationery and marketing literature, along with branded packaging that could be used to send flooring samples directly to potential customers.

Keeping the same visual style across every item helped establish a consistent and recognisable brand, whether customers were discovering Flooring Megastore online or receiving samples through the post.

E-commerce website design

The final stage was the design of the Flooring Megastore e-commerce website.

For an online flooring company, the website was always going to play a major role in the business. It therefore needed to do more than simply look good. The design had to make it easy for customers to browse flooring products, request samples and ultimately make a purchase.

Our original website design became the backbone of the Flooring Megastore business and helped establish its online presence.

The website has naturally evolved through several iterations since our original design, as the company itself has continued to grow.

Branding for flooring companies

From logo design and brand identity through to packaging, marketing literature and website design, this project gave Flooring Megastore a consistent identity across both print and digital.

If you’re looking for branding for a flooring company, whether you’re a flooring retailer, supplier, manufacturer or independent fitter, we can help you create a professional identity that makes your business stand out.

Get in touch with BLU:72 Creative to discuss your flooring branding, logo design or marketing requirements.