Levantar – Smarter business through process improvement

Having previously worked with Neil Harvey and Mark Greenhouse as ResQ Management Resources, they approached us to do a rebrand. They decided to change the name of the business to Levantar. It has various meanings including ‘to rise’ and commissioned us to do the logo design and branding.

Our solution

The starting point as always for logo design and branding projects was to create a number of concepts for the logo. Happily for us, they settled on our favourite, which uses a colour palette that links back to their old ResQ logo. The main focal point is the colours ‘rising up’ from the negative space of the central ‘A’.

Using the chosen logo design, we then created a set of initial branded items to get them up and running. These included stationery, name badges, banners, desktop pictures and a Twitter background.

Client feedback

They have since turned into real advocates of our services and had this to say about the project:

“We commissioned BLU:72 Creative to create a new logo design and branding for our business as the prior design was deemed confusing to our customer base.

Since its launch, we have received numerous compliments from clients and their staff regarding the superb quality of the design.

In an era when people are quick to criticise and slow to praise, the fact it is so highly regarded by so many others says a considerable amount about BLU:72’s vision and understanding of customer needs.

They delivered superb professionalism and true value-for-money in a market often blighted by those who promise a lot but deliver very little.

I recommend BLU:72 Creative without any hesitation.”

Neil Harvey, Director – Levantar Ltd

Visit the Levantar website to find out more about their services.

For more branding projects, click here.