• Client:
    Blue Reef UK Ltd.
  • Project:
    Logo design and branding
  • Requirements:
    Logo, stationery, email signatures, signage and t-shirt design
Blue Reef – For the journey.

Blue Reef design and build custom handmade interiors for Volkswagen camper vans, and also provide camper van accessories… but they had no branding in place. Via a recommendation from one of our other clients in Kent, they gave us a call and the Blue Reef branding project was a goer!

We met with Liz and John at their workshop in Maidstone, to discuss their branding requirements. Straight away it was clear what style they were looking for… retro Americana, that would appeal to old school surf dudes who spend their summer holidays in their VW camper vans. This was music to our ears and we got cracking on logo design and the whole visual language for the project.

We submitted numerous design options and between us we settled on the one that fitted their brief perfectly. The final logo is flexible and while the typography stays the same across the logo variants, it can sit with other ‘surf-style’ graphics depending on what it is applied to.

We then set to work on designing a full e-commerce website as well as concepts for van livery and t-shirt design as well as a series of designs for their bespoke built longboards, view this project here.

Throughout the project we had a great working relationship with Liz and John, and they had this to say:


“We are absolutely over the moon with the new logo… it’s just perfect. We’re so excited and can’t wait to see the branding on t-shirts!!”

Liz Wingate, Director – Blue Reef UK Ltd.


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