Ad Campaign for Love Vegan

Client:
Love Vegan by Jennifer
Project:
Advertising campaign to raise awareness of the new vegan snack brand.

Healthy, indulgent & not just for Vegans

Running a Vegan Advertising Campaign begins with understanding both the client and their product. Fortunately, our long-standing partnership with Love Vegan made this process much easier. Over time, we handled the branding and packaging for every item in their growing range. Today, the line includes the “Magnificent Seven” snack bar flavours, two sharing-size bite pouches, and two protein bars.

Background

Love Vegan by Jennifer launched in 2019. Initially, the products appeared in local farm shops and a few niche retailers. However, their breakthrough came when Asda picked up the range. With our support and the owners’ hard work, the brand expanded quickly. Consequently, you can now find Love Vegan both online and in well-known stores such as BP, Co-op, Nuffield Health, and The Health Store.

As part of our early design work, we produced a half-page advert to introduce the brand to store owners. This first step helped Love Vegan gain traction in the healthy snacking market and build wider recognition.

Once the brand gained momentum, the owners asked us to continue their Vegan Advertising Campaign to increase awareness even further.

The requirement

Given a limited budget, we needed the products to stand out instantly. Therefore, we colour-coded the bars to strengthen their shelf presence. This strategy worked so well that we later expanded the colour system across the full range.

In addition, we designed multiple press ads for industry publications, POS displays, pull-up banners, and magazine spreads. We also supported these efforts with web banners and outdoor placements, including six-sheet posters and billboards.

Our solution

The first billboard aimed to raise awareness. Importantly, the client wanted to showcase the full range rather than a single hero product. Trade publications and online ads would later highlight individual items.

Since a punchy slogan or single image alone couldn’t communicate the full message, we relied on strong colour as our main tool for grabbing attention. After developing numerous layouts, we selected a final design that delivered maximum impact. As a result, the billboard on Mapperley Top in Nottingham stood out immediately to passing drivers.

Client feedback

We are pleased to say BLU:72 exceeded our expectations. The process was seamless from start to finish and the creative input that aligned to our own vision was just superb. We are delighted with all aspects of the work and the customer service and ownership of the project was excellent.

Jennifer Sargison – Love Vegan

Results

Sales continue to grow in a highly competitive sector. Although larger brands entered the market earlier, Love Vegan is gaining ground quickly. With new high-protein bars now available and a chocolate covered product in development, the future looks promising.