Packaging design for DryNamo’s performance base layers.
After seeing some of our other packaging design projects, Megmeister approached us with their vision. Our task, should we choose to accept it, was to design a range of packaging that would help their new DryNamo range stand out on the shelves. They wanted it to look ‘premium’ as they were developing a high quality product that would be found online and in specialist stores, as opposed to the Sports Direct bargain bin.
As they so eloquently put it on their website “Megmeisters enjoy participating in a wide variety of sports always striving to become their best. We believe wearing our innovative, technical performance base layers will give you the confidence to help you achieve your best. We have an appreciation for the skilful elements of sport and enjoy seeing a Meister at work.”
As with other packaging design projects, we went through our tried and tested creative process of trying to understand exactly what the client wants, their likes and dislikes and anything that might be relevant to the project.
As no previous box existed, we had to create a cutter guide from scratch, the client liked the size and shape of a rivals box, so we broke that apart and measured it to the closest millimetre, then drew it up in Illustrator. It uses a ‘crash-lock’ technique, so that the finished boxes could be flat packed for delivery.
Below are images of us testing out the cutter guide to make sure it works correctly:
We then sketched some layout ideas down and worked up a number of design options that we presented to the client as fully realised visuals.
Below are some of the other designs we came up with:
From that point on, it was plain sailing as they loved all the concepts, but had one clear favourite. So it was just a matter of finalising the artwork and sending it off to our print partners at Code Print who did a fantastic job. The packs themselves were printed on a silk card and matt laminated to give them a classy feel.
To save on printing costs, we came up with the idea of them only needing to print one set of boxes and using stickers on the front to differentiate the product inside.
We are so pleased with what BLU:72 have done for us. We needed someone to sort the packaging design and print for us with just one point of contact, so we could focus on delivering the right quality product. The designs BLU:72 put forward were great and portray our brand perfectly.
Vanessa Ruiterman – Megmeister
Please visit the Megmeister website to view the full range of products on sale.