Brochure design, website and ad campaign for Answer-4u, Nottingham

Modernising the Answer-4u brand

Answer-4u, a company with over 120 staff, recently underwent a management buyout. As a result, they wanted their website and marketing materials to feel more contemporary while remaining professional. Their goal was ambitious: to grow the firm into a £10 million turnover business. Therefore, they saw a new website and brochure design as a crucial step in achieving this vision.

Creating a user-friendly website

The new website needed to highlight three main service areas. To make navigation intuitive, we developed a clear colour scheme that applied consistently to both the website and the company brochure. While each service area shared the same design and layout, the colours varied. This approach ensured users always knew which section they were viewing.

Moreover, we focused on clarity and cohesion. Although the website contained a lot of information, we avoided clutter. Every image and piece of text had space to breathe. Consequently, the careful layout improved the user experience and made navigation smooth and enjoyable.

BLU:72 Creative provided exceptional bespoke design to promote our business. From the initial ideas phase to final sign-off, the process was smooth and enjoyable. They were always available to offer valuable advice whenever needed.

As a result, our clients now stay on the site longer and purchase more often. This improvement is undoubtedly due to the enhanced user experience BLU:72 Creative delivered.

I would have no hesitation in recommending their services.

Mark Menhennet, Managing Director – Answer-4u

Expanding to brochure design

Once the website launched, the client asked us to work on their brochure design. Therefore, we adapted the colour scheme and style for a 24-page corporate brochure. We applied the same design principles to digital and print advertisements, creating a consistent brand presence.

Additionally, we collaborated with local photographer Paul Carroll to capture natural, authentic photos of the staff. By avoiding generic stock images, the brochure gained a personal yet professional feel. The final result was a bright, engaging corporate brochure that clearly communicated the company’s identity and aligned perfectly with their vision.

Results that resonate

This cohesive approach across the website, brochure design, and ads strengthened the Answer-4u brand. Users could easily navigate the website, while the brochure offered a visually appealing and professional experience. Both projects reflect the company’s ambition, professionalism, and modern outlook.

By combining thoughtful design, clear structure, and engaging visuals, we delivered a corporate brochure and website that truly represent Answer-4u’s goals and identity.

We’ve worked with Mark and the team at BLU:72 Creative:72 Creative for a few years now. They’ve created everything for us, from the website and brochure design to advertising, signage, and internal documents. They intrinsically seem to know what we are looking for every time!

Darren McCowan, Marketing Manager – Answer-4u

To see more examples of brochure design, check out the archive here.