Flooring Branding with style
Strong design works in any industry
When the Managing Director of Contemporary Trade Flooring (CTF) found us on Google, we had no previous examples of flooring branding in our portfolio. At first, this might seem like a challenge. After all, many businesses prefer to work with agencies that already understand their industry. However, great design goes beyond industry labels. Thankfully, the owner saw the quality of our work across other sectors and trusted us to deliver the same high standards.
Because of that confidence, the project moved forward quickly and smoothly. From the very beginning, there was a strong sense of collaboration and trust.
Why experience isn’t always industry-specific
Graphic design follows the same core principles, no matter the sector. As Wikipedia explains, graphic design focuses on visual communication and problem-solving through typography, photography, and illustration. In simple terms, it means arranging text and images in a clear and eye-catching way that speaks to the right audience.
Whether we design point-of-sale displays for a retail shop or marketing materials for a flooring company, the goal stays the same. We aim to communicate a message clearly and attract attention. Therefore, previous experience in a specific industry is helpful, but not essential. Strong design skills transfer easily from one sector to another.
As a result, flooring branding requires the same thoughtful approach as branding in any other trade or service-based business.
A consistent and professional brand image
Because the fundamentals were in place, the project ran perfectly from start to finish. The client loved our initial ideas straight away. That early approval allowed us to build a brand image that stayed consistent across every touchpoint.
We created a new logo that reflected the professionalism of CTF. In addition, we designed advertising materials, point-of-sale display units, and a full range of marketing literature. This included apron covers, leaflets, and a product brochure. Each piece worked together to strengthen the brand.
Supporting signage and vehicle graphics
To ensure consistency, we also worked closely with a local signage company in Kent. This helped align the exterior warehouse signage and vehicle graphics with the new brand identity. As a result, the flooring branding looked professional and unified, both on-site and on the road.
In the end, the project proved one simple truth. Great design works anywhere when the fundamentals are right.
As the quote below shows, the client was extremely happy:
Someone call the Fire Brigade… BLU:72 are on fire! Marky-boy, you’ve got to stop or you’re going to end up going “bang”. These designs are awesome, exactly the right look and feel for what we’re trying to achieve.
Managing Director
If you are a flooring company or fitter and would like the kind of design work on show here to showcase your services or products, get in touch today!
