Branding for Blue Reef

Client:
Blue Reef UK Ltd.
Project:
Logo design and branding

For the journey – Branding for Blue Reef

Blue Reef design and build custom handmade interiors for Volkswagen camper vans, and also provide camper van accessories. The problem was they had no branding in place.

We met with Liz and John at their workshop in Maidstone, to discuss their branding requirements. Straight away it was clear what style they were looking for… retro Americana. They felt this would appeal to old school surf dudes who spend their summer holidays in their VW camper vans. This was music to our ears and we got cracking on logo design and the whole visual language for the project.

Logo design

We submitted numerous logo design options and between us we settled on the one that fitted their brief perfectly. The final logo is flexible and while the typography stays the same across the logo variants, it can sit with other ‘surf-style’ graphics depending on what it is applied to.

Web design

We then set to work on designing a full e-commerce website as well as concepts for van livery and t-shirt design.

What next?

Following this, we also worked on a series of designs for their bespoke built longboards. View those projects here and here.

Throughout the project we had a great working relationship with Liz and John, and they had this to say:

“We are absolutely over the moon with the new logo… it’s just perfect. We’re so excited and can’t wait to see the branding on the website and the t-shirts!!”

Liz Wingate, Director – Blue Reef UK Ltd.

The future is bright for Blue Reef

The guys at Blue Reef have branched out even further. They now have a fully fledged music festival that has been up and running since 2021. While the logo has been redone in-house since, we designed the logo for the 2023 festival.