Packaging design for DryNamo’s high performance base layers.

After reviewing several of our previous packaging design projects, Megmeister reached out to us with a clear vision. They wanted their new DryNamo range to stand out instantly on the shelf. More importantly, they wanted the packaging to feel premium. This made perfect sense. Their product was high quality and aimed at online shoppers and specialist retailers, not bargain bins.

From the very beginning, Megmeister understood their brand. On their website, they describe their audience as passionate athletes who always strive to perform at their best. They value innovation, skill, and confidence. Therefore, the packaging design needed to reflect these qualities clearly and consistently.

Understanding the brand

As with all successful packaging design projects, we started with research. First, we took time to fully understand the client’s goals. Next, we explored their likes, dislikes, and inspirations. This step always matters. It ensures that the final design feels authentic and aligned with the brand.

At this stage, collaboration played a key role. We asked questions, shared ideas, and refined the direction together. As a result, we created a strong foundation before any design work began.

Creating the structure from scratch

Since no existing box design was available, we created the cutter guide from scratch. The client liked the size and shape of a competitor’s box. Therefore, we carefully dismantled it and measured every detail down to the millimetre. We then recreated the structure in Illustrator with precision.

The final structure used a crash-lock base. This allowed the boxes to be flat-packed for delivery, which saved space and improved efficiency.

Below are images of us testing out the cutter guide to make sure it works correctly:

Developing and refining the packaging design

Next, we sketched several layout ideas. From there, we developed multiple packaging design concepts. We presented these options as fully realised visuals, making it easy for the client to compare and choose.

Thankfully, the feedback was extremely positive. While they liked all the concepts, one clear favourite stood out. After that, the process moved quickly. We finalised the artwork and sent everything to our trusted print partner, Code Print.

Below are some of the other designs we came up with:

Finishing touches and cost-saving solutions

The boxes were printed on silk card and finished with a matt laminate. This gave the packaging design a refined, high-end feel. Finally, to reduce printing costs, we suggested using one box design with product-specific stickers. This smart solution kept costs down while maintaining a premium look.

The result was packaging design that felt confident, distinctive, and perfectly aligned with the Megmeister brand.

We are so pleased with what BLU:72 have done for us. We needed someone to sort the packaging design and print for us with just one point of contact, so we could focus on delivering the right quality product. The designs BLU:72 put forward were great and portray our brand perfectly.

Vanessa Ruiterman – Megmeister

Please visit the Megmeister website to view the full range of products on sale.