A World of Possibilities

Outsourced design support for a university marketing team

Kingston University London is a leading university in London. It has also ranked among the world’s top 200 young universities. The university needed outsourced design support for its marketing team, so it approached BLU:72 Creative for help.

We created a logo, a University Offer Guide and a new look for the campaign. These designs followed the tagline ‘A World of Possibilities’. As a result, we gave the university a fresh and clear style for its marketing.

About Kingston University

Kingston University aims to improve students’ life chances. It helps them make the most of their learning opportunities. In turn, students gain the skills and knowledge they need for work.

The university has achieved some great results:

• The School of Art’s fashion degree ranks among the world’s best, according to The Business of Fashion.
• Around 95% of its graduates are in work or further study six months after graduation.

These results show the value of a Kingston education. Therefore, the university needed a fresh Offer Guide to reflect its aims and success.

The brief

The new logo had to fit with the university’s existing brand. We kept cyan as a key colour because it was the main corporate colour.

The university also needed a style that its in-house marketing team could use with ease. For this reason, we created a clear and flexible design system. The team could then produce more materials in-house. At the same time, they could keep a strong and consistent look across all designs.

The solution

We paired the university’s cyan with other bright colours. This gave the designs a fresh and lively feel. We also used circles to represent the wider world. In addition, they helped express the idea that everyone is welcome.

We then used the same style across a range of marketing materials. These included pull-up banners, PowerPoint slides and a 16-page University Offer Guide.

As a result, we delivered a set of matching designs. The university could use these materials to promote its courses, campus and student life. Above all, we helped bring ‘A World of Possibilities’ to life.

Get Further

Following on from the University Offer Guide, we also designed a new logo and website for their ‘Get Further’ campaign, which you can see more of here.

The campaign was aimed at secondary school students to inform them what life was like within higher education.

We created the site with a younger audience in mind. We used edgy, distressed typography, creating a less corporate style.

Wait… and there’s more

Kingston were so pleased with the work we produced, they asked us to look at another project. We created 20pp A5 ‘Guide to university’ booklet, which expanded upon the design style set in the previous designs. We kept the colour scheme and use of circles so it sat perfectly with the Offer Guide, but also offered something new in terms of layout.

Client feedback

While working with the team at Blu:72, I was delighted with the way concepts were built upon, and given real added value. Turnaround times were quick, and the level of service and interaction was exceptional. We now have a very strong, creative concept that is the mainstay of our marketing materials.

Kate Nossiter – Kingston University London

Find out more about student life at Kingston by visiting their website.