The Power of Branding
If you were ever in any doubt as to the power of branding and what impact it can have on a business, then spend the next couple of minutes checking this video out.
Greggs, a very well known high street brand in the UK, went incognito at a gourmet food festival by simply displaying the new ‘temporary’ brand identity of Gregory & Gregory, literally stuck over the top of their existing logo. See for yourself how people are happily eating away in the belief that they are devouring product from a bespoke provider. Read more →
