Arnold’s new gastro pub
We were recently asked to look at the logo design and branding to help relaunch a bar in Arnold, Nottingham. It had previously been open under the moniker of ‘Home Bar’ but the new owners wanted to revamp it internally and externally into a fresh food dining pub, serving classic British dishes, continental beers, cask ales, coffee and much more.
They had seen our portfolio of work and loved the previous logo design and branding we’d done for the Maidstone based kitchen and bedroom manufacturer, Rêve Design. They wanted a similar approach but using more earthy tones of khaki, taupe and blue.
We proceeded to work firstly on the logo design and presented a series of options, but they were drawn to one in particular that answered their brief exactly.
Once the final logo was agreed upon, we created a set of food and drinks menus, internal and external signage, adverts for local press, beer mats and even a pump clip for their in-house ale. We worked closely with the printers and signage company to ensure the quality control and colour matching was spot on, so that come launch night, everything was in place.
Our concept was to turn the place into a gastro pub, something Arnold sorely needed, where people can eat and drink for a reasonable price and have entertainment on at the weekends. To do this, we needed the right identity and that’s where BLU:72 came in. They took our tight brief and literally produced what I’d got in my head, it’s perfect.
Nick Howdle – Owner