Croydon College – Creating brighter futures
Since 2001 we have designed the prospectus and ad campaign for Croydon College every summer. This current prospectus for 2013/14 is a 120 page oversized A5 document with a spot UV varnish on the cover.
The design had to appeal to students so it had to be youthful, but we couldn’t go too ‘young’ as it also needed to appeal to their parents. We also have to keep in mind that the design style set by the prospectus needs to be flexible enough to be extended across a number of other items afterwards.
To make the curriculum areas distinctive, we created a set of icons for each with it’s own colour coding. This looked particularly effective on the vinyl window graphics we created to run the full length of the college, across 55 sets of ground floor windows.
We also created an ad campaign to promote various events at the college in the same design style. Items produced ranged from flyers, pull-up banners and press ads to bus shelter and telephone box ads.
We always receive a fantastic service from Blu:72 who never fail to come up with creative and innovative designs that always hit the mark. The Full-Time Prospectus looks fantastic. Blu:72 work well under pressure and to tight deadlines and deliver great results every time, which puts them leagues above the competition.
Emma Mendonca – Marketing Assistant