For us, branding starts with a good logo!
One of the design disciplines we enjoy the most is logo design. For us it’s the starting point of most of the branding projects we undertake. A good logo should be: Memorable, Simple, Effective, Relevant and should Stand out from the competition. First impressions count, so you don’t want to put off potential customers at the first hurdle. They may have seen your logo online, in a directory, or on a business card, if the logo is visually engaging and well designed, the potential client may choose you over the competition. It’s that simple, your logo can say a lot about you and your business, either positively or negatively, so it pays to get it right. Some business owners consider a logo to be unimportant or an afterthought, we believe getting it professionally designed should be seen as an investment, it should be a top priority and an essential part of any marketing budget for a new business or brand. A well designed logo says a lot about your commitment to your business and can become a trusted trademark to consumers for years. Think of the Apple, Nike or Coca Cola logos and how those brands are recognised globally… need we say more?
“We commissioned BLU:72 Creative to come up with a new logo and brand for our business as the prior one was deemed confusing to our customer base.
Since its launch, we have received numerous compliments from clients and their staff regarding the superb quality of our logo and branding. In an era when people are quick to criticise and slow to praise, the fact it is so highly regarded by so many others says a considerable amount about BLU:72’s vision and understanding of customer needs.
They delivered superb professionalism and true value-for-money in a market often blighted by those who promise a lot but deliver very little.
I recommend BLU:72 Creative without any hesitation.”
Neil Harvey, Director – Levantar Ltd