Levantar – Smarter business through process improvement
We had previously worked with Neil Harvey and Mark Greenhouse as ResQ Management Resources when they approached us to do a rebrand. They decided to change the name of the business to Levantar, which has various meanings including ‘to rise’ and commissioned us to do the logo design and branding.
As is usual we presented a number of concepts for the logo, happily for us, they settled on our favourite which uses a colour palette that links back to their old ResQ logo. The main focal point is the colours ‘rising up’ from the negative space of the central ‘A’.
We then created a set of initial branded items to get them up and running, such as stationery, name badges, banners, desktop pictures and a Twitter background.
They have since turned into real advocates of our services and had this to say about the project:
“We commissioned BLU:72 Creative to come up with a new logo and brand for our business as the prior one was deemed confusing to our customer base.
Since its launch, we have received numerous compliments from clients and their staff regarding the superb quality of our logo and branding. In an era when people are quick to criticise and slow to praise, the fact it is so highly regarded by so many others says a considerable amount about BLU:72’s vision and understanding of customer needs.
They delivered superb professionalism and true value-for-money in a market often blighted by those who promise a lot but deliver very little.
I recommend BLU:72 Creative without any hesitation.”
Neil Harvey, Director – Levantar Ltd