We love logo design!
One of the design disciplines we enjoy the most is logo design. For us it’s the starting point of most of the branding projects we undertake. A good logo should be: Memorable, Simple, Effective, Relevant and should Stand out from the competition.
First impressions count, so you don’t want to put off potential customers at the first hurdle. They may have seen your logo online, in a directory, or on a business card, if the logo is visually engaging and well designed, the potential client may choose you over the competition. It’s that simple, your logo can say a lot about you and your business, either positively or negatively, so it pays to get it right.
Some business owners consider a logo to be unimportant or an afterthought, we believe getting it professionally designed should be seen as an investment, it should be a top priority and an essential part of any marketing budget for a new business or brand. A well designed logo says a lot about your commitment to your business and can become a trusted trademark to consumers for years. Think of the Apple, Nike or Coca Cola logos and how those brands are recognised globally… need we say more?
I can’t recommend Blu:72 Creative enough. Working within a budget and a time scale, Mark and his team over-delivered in every aspect of two separate branding assignments. Sticking within budget and deadlines…what more can you ask?
Richard Medley – VP Supplies Ltd.