• Client:
    Answer-4u
  • Project:
    Brochure design
  • Requirements:
    24pp brochure giving detailed information about all of Answer-4u’s services
  • Website:
    n/a
Brochure design, ad campaign and web design for Nottingham based telephony business

Back in 2012 we were asked to make the existing Answer-4u website and literature look more contemporary, but still business like. The company, which has over 120 staff, had been the subject of a management buy out and new web design was seen as the way forward as part of their ambitious plans to grow the firm to be a £10m turnover business.

The website needed to be divided into three areas, each representing a key service, so we devised a colour scheme for both the website and the subsequent company brochure. Although the content changed, the design and layout for each sub-brand was the same, but each had a colour change so the user knew which area of the site they were in at all times.

The finished site had a very cohesive feel to it and while it did carry a lot of information, none of it was cluttered, we allowed every piece of information or imagery to breathe which enhanced the user experience while navigating through the site.

 

BLU:72 Creative provided us with exceptional bespoke web design that promotes our Telephone Answering Service business. The entire process from the initial ideas phase to final sign-off was a pleasurable and painless process with BLU:72 always available to offer their valuable advice when needed.

Not only do our clients stay on our site for longer, they now purchase more often which is undoubtedly down to the improved user experience that BLU:72 Creative has provided us with.

I would have no hesitation in recommending their services.

Mark Menhennet, Managing Director – Answer-4u

 

Once the website was live, it was a natural fit for them to ask us to work on their brochure design.

We took the colour scheme and graphic style that we had created for the website and expanded upon it across a 24 page brochure and both digital and press ads. We worked with local photographer Paul Carroll to capture naturalistic photographs of the staff rather than relying on stock shots and the finished result was a bright and colourful corporate brochure design that perfectly answered their brief.

 

We’ve worked with Mark and the team at BLU:72 for a few years now, they’ve created everything for us from the website and brochure design, through to advertising, signage and all our internal documents.

They intrinsically seem to know what we are looking for every time!

Darren McCowan, Marketing Manager – Answer-4u

 

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