At BLU:72 Creative we like to help our clients out in any way we can. Sometimes that includes a bit of market research. With that in mind, can you spare us 2 minutes of your time to give us some feedback on some packaging design and branding?
One of our clients is due to launch a range of 4 Indulgent Vegan Bars in December this year. They are 100% plant based but with an indulgent nature i.e. not just healthy, but tasty as well!
We have already completed an internal process of creative concepts for the wrappers and the outer boxes and they were narrowed down to this design. After taking a look through the designs we have put together, we have a couple of questions for you:
1. If you are a Vegan what do you think of the branding?
2. If you are a Non Vegan but someone who adopts a healthy lifestyle, would you be put off by the branding being so overtly Vegan or would you associate this with a plant based product and still make a purchase?
Please feel free to leave your comments below as it will really help our client… but please be gentle 🙂